As April 20, widely known as 4/20, unfolds, a wave of excitement and celebration sweeps through the entertainment industry, particularly among rappers and celebrities who have openly embraced cannabis culture. This year, notable figures such as Snoop Dogg, Boosie Badazz, DaBaby, Quavo, Rick Ross, Wiz Khalifa, and Gunna have taken to social media to express their joy and participate in the festivities surrounding this unofficial holiday.

Snoop Dogg, a longtime advocate for cannabis, shared his exuberance for the day, showcasing his recent successes and encouraging fans to elevate their 4/20 experiences with the finest products. He emphasized the importance of having the right snacks to accompany good smoke, mentioning popular choices like Wingstop and Rap Snacks, and even gave a nod to Wiz Khalifa’s gin, illustrating the blend of culinary delights and cannabis culture.

In a lighter moment, sports commentator Stephen A. Smith joined the conversation, reminding his followers to “stay off the weed,” a humorous take amidst the festivities. The comedic actor and filmmaker Seth Rogen also chimed in, revealing the long-awaited launch of his cannabis brand, Houseplant. After a decade of work, Rogen expressed his excitement about offering hand-picked strains of weed and innovative smoking accessories designed for enthusiasts. His brand aims to marry quality cannabis with stylish home goods, reflecting his passion for the culture.

This year’s 4/20 celebrations not only highlight the continued acceptance of cannabis in mainstream culture but also showcase the entrepreneurial spirit of celebrities who are eager to share their love for the plant with fans. The collaboration between artists and cannabis brands continues to flourish, signaling a shift in societal views on cannabis consumption and its place in popular culture.

As the day progresses, fans of these artists are encouraged to partake in the celebrations responsibly, highlighting the communal and social aspects of 4/20. The stars have set the tone for a day filled with camaraderie and enjoyment, bridging gaps between music, food, and cannabis. With each passing year, 4/20 continues to grow as a cultural phenomenon, uniting fans and celebrities alike in a shared appreciation for cannabis.