In a surprising twist in the ongoing feud between 50 Cent and Diddy, new reports suggest that 50 Cent may become the brand ambassador for Ciroc, the vodka brand that Diddy famously represented for years. Following Diddy’s settlement with Diageo, the parent company of Ciroc, earlier this year in a lawsuit alleging discrimination, the company is reportedly seeking a fresh face to lead its branding efforts, and 50 Cent is a frontrunner.

Media Takeout has reported that Diageo is considering offering 50 Cent a staggering $100 million annual deal to take on the ambassador role. This potential move follows a tumultuous year for Diddy, who has faced multiple allegations and legal challenges, including a lawsuit from his ex-girlfriend Cassie that has since sparked further scrutiny into his personal and professional life.

50 Cent, known for his sharp wit and social media savvy, has responded to the rumors with characteristic flair. He took to social media, urging his followers to start their day with positive energy and declaring, “Queens get the money.” This playful response adds another layer to their long-standing rivalry, as 50 Cent has frequently taken jabs at Diddy over the years.

The developments come in the wake of a rollercoaster year for Diddy, marked by legal troubles and public scrutiny. Footage of Diddy being approached by federal agents at Miami Airport and reports of his home being raided have painted a picture of a man under pressure. The fallout from Cassie’s allegations has led to a series of events that have raised questions about Diddy’s legacy and future.

As the narrative unfolds, Diddy’s attempts at damage control have included public appearances, including a recent sighting at a Topgolf venue. Despite the chaos surrounding him, Diddy has been seen trying to maintain a semblance of normalcy, even engaging in light-hearted moments, leading some to speculate whether he is attempting to distract from the gravity of his situation.

The prospect of 50 Cent stepping into Diddy’s former role as the face of Ciroc could be seen as both a strategic business move and a continuation of their rivalry. Given 50 Cent’s history of disparaging the brand—once referring to it as “puffy juice”—the idea of him representing Ciroc raises eyebrows and could potentially backfire on the brand’s image.

As discussions about this potential deal continue, fans and observers are left to ponder the implications. Would 50 Cent’s endorsement increase interest in Ciroc, particularly given his previous criticisms of the brand? While both artists have cultivated unique legacies in the entertainment industry, this latest twist adds another chapter to their complicated relationship.

As 2024 progresses, the public will be watching closely to see how these developments unfold. Will 50 Cent officially become the new face of Ciroc, and how will it impact his ongoing feud with Diddy? The answers may shape the narratives surrounding both artists as they navigate their careers amidst the shifting tides of public perception and legal challenges.