Eminem recently appeared on DJ Whoo Kid’s podcast, reflecting on the 20th anniversary of Shade 45, his own satellite radio station, while discussing collaborations, the evolution of hip-hop, and memorable moments from his career. Eminem, the first rapper to own a dedicated radio channel, expressed pride in the platform’s unique approach to music, which emphasizes original content and supports emerging artists.
The conversation began with Whoo Kid reminiscing about how the idea for Shade 45 materialized through discussions with industry heavyweights like Jimmy Iovine. Eminem acknowledged that the station has played a significant role in shaping artist-focused radio, paving the way for others like Drake’s OVO Radio. He emphasized the station’s commitment to showcasing a diverse range of talent, including early support for artists like Kendrick Lamar and Action Bronson.
Throughout the podcast, Eminem and Whoo Kid exchanged anecdotes about their experiences, revealing a light-hearted camaraderie. Eminem humorously noted that he still hadn’t listened to his own channel, despite its extensive programming. The duo also discussed the challenges of staying relevant in the ever-evolving music landscape, with Eminem admitting that he often discovers new music through Shade 45.
A key highlight of the conversation was Eminem’s openness to the idea of collaborating with 50 Cent on a project, stating that they should “stop bullshitting” and make it happen. This sparked excitement among fans who have long anticipated a collaborative album from the two iconic artists. The discussion also touched on Eminem’s writing process and how he keeps track of his ideas in numerous notebooks, likening his chaotic scribbles to the work of legendary rapper KRS-One.
In addition to music, the podcast featured discussions about memorable moments on Shade 45, including notable interviews with celebrities like Chris Pratt and Cardi B. Eminem fondly recalled Cardi’s enthusiasm for his work, highlighting the mutual respect between artists in the industry. The episode was filled with laughter and nostalgia, particularly as they reminisced about iconic interviews, including a now-famous moment with Kanye West that became a viral meme.
As the conversation drew to a close, Eminem reflected on the Grammy nominations and the competition in the current music scene, particularly praising Kendrick Lamar’s impact and talent. Their dialogue encapsulated not only the evolution of Eminem’s career but also the broader changes in hip-hop over the past two decades.
Overall, this podcast episode serves as a testament to Eminem’s enduring influence in the music industry and the legacy of Shade 45, celebrating its role in revolutionizing artist-driven radio and fostering new talent.